H&F Home Furnishings
Flooring • Furniture • Blinds • Countertops
About Us
Your River Falls, WI Furniture Shop
With over 120 years of combined knowledge on floor covering and furniture, the sales staff is well equipped to handle most anything thrown at them. They believe in doing things right the first time and in an industry that is customer service oriented, they do their best to make sure the customer is getting a quality product at an affordable price.
Locally Owned, Family Ran
Since 1982, H&F Home Furnishings in River Falls, WI, has been providing exceptional quality products at affordable prices. We are a family-owned and operated full-service home furnishings store offering furniture, floor covering and Hunter Douglas window treatments, along with professional installation services, all in our 20,000 square foot facility.
We took ownership of the store from our parents, John and Carol Feyereisen, in 1999. We have been involved in the business since 1982, when our parents purchased what was then, Marty’s Furniture.
We truly are a family-owned and operated business. Jeff is our flooring and window treatment field-estimator, sales support and part of the delivery crew. Mary handles the bookwork, advertising and sales support while, Jim, Greg and Randy operate out in the field as one of H&F’s professional installation teams, Feyereisen Flooring.
We have assembled a team of experienced professionals to help you in your selections and to ensure your satisfaction with every project. Our whole team keeps up on the latest changes in the flooring and furniture industries by regularly attending training seminars and plant tours. Our staff wears many hats which keeps us close – we all, at various times, have unloaded trucks, unpacked furniture, rearranged the showroom and done cleaning/maintenance on the building.
Meet Our Team
Above: Owners, Jeff Feyereisen and Mary Helmer, a brother-and-sister-team along with their three older brothers, Jim, Greg and Randy Feyereisen.
Chris Gervais
Chris has been in the floor covering industry since 1987. Starting in the warehouse at H&F and eventually working his way onto the sales floor. In addition to working with customers on floor covering and furniture, he also works with local builders getting bids on floor plans for residential and commercial jobs as well as helping their customers with design and making floor covering selections. His experience in the field extends past H&F with tile and laminate installation in his own home and the homes of friends and family. He has also done field estimating/measuring as needed on residential and commercial jobs.
Neal Borchardt
Neal has been working in the customer service field since 1988. He started at H&F in August of 1995, as the warehouse manager and assisted in furniture delivery. In addition to working with customers, he also keeps the floor-covering showroom up-to-date with new displays, samples and pricing as well as ordering stock floor covering supplies. His experience with floor covering extends past customer service at H&F with tile and laminate installation experience in his own home and the homes of friends and family. He also has installed Hunter Douglas window treatments as well.
Shannon Gustafson
Shannon started working at H&F in August of 2002. She has been in the flooring industry since 1999. She helps customers in all areas – flooring, window treatments and specializes in the furniture side of the business. Her other duties include keeping the fabric, price lists and catalogs all up-to-date as well as ordering in new furniture and accessories, updating the social media sites and helping with advertising. H&F started sending her out on “consultations” – a free one-hour meeting to check colors on flooring, furniture and window treatment selections for customers needing a little help in that area.
Rhonda Johnson
Rhonda joined the sales team in September 2013, previously a kitchen manager for the school district. She comes to us with experience in remodeling, enjoys interior design and attention to detail. She helps customers in all areas – flooring, window treatments and specializes in the furniture side of the business. Her other duties include keeping the fabric, price lists and catalogs all up-to-date
